Short answer: most AI website builders let you build a site for free, but free plans usually publish on the builder's own address, show the builder's branding and limit things like forms or analytics. To use your own domain, you'll almost always need a paid plan. Relume's free plan lets you build a full website and publish it on a free Relume web address, with your own domain available from US$14 a month billed yearly.
Free plan vs free trial
- Free plan: free for as long as you like, with limits. Good for building and testing.
- Free trial: full features for a set time, often 7 to 14 days, then you pay or lose access.
A free plan lets you take your time. A trial is a good way to test premium features before committing.
What free plans usually include
- An AI-generated site you can edit
- Hosting on the builder's subdomain, such as yoursite.builder.com
- Basic SSL
Common free plan limits
| Limit | Why it matters |
|---|---|
| No custom domain | Your site lives on the builder's address, which looks less professional. |
| Builder branding or ads | A badge or ads on your site promote the builder, not you. |
| Form limits | A cap on enquiries can mean missed customers. |
| Limited analytics | Harder to see what's working. |
| AI usage limits | Some builders cap how much the AI can generate each day or month. |
How free options compare
| Builder | Free option |
|---|---|
| Relume | Free plan: enough monthly AI usage to build a full website, hosting on a free Relume web address, 20 form submissions a month and 7 days of analytics. The Pro plan also comes with a 7-day free trial. |
| Wix | Free plan on a Wix address, with Wix ads shown. |
| Squarespace | No free plan. 14-day free trial. |
| Lovable | Free plan with limited daily usage, published on a Lovable address. Built for apps rather than websites. |
Competitor details are taken from their published information as of November 2026.
When to upgrade
Stay on a free plan while you're building and getting feedback. Upgrade when you're ready for customers to find you, because that's when your own domain, unlimited forms, full analytics and removing the builder's branding start to matter.
What upgrading costs on Relume
Launch hosting connects your own domain, renews your SSL automatically, removes the Relume badge and includes unlimited forms and full analytics. It costs US$14 per site per month billed yearly, or US$16 billed monthly. See Relume pricing, or read how much a small business website costs and what to look for in hosting.
FAQ
Is there a completely free AI website builder?
Several, including Relume and Wix, offer free plans. Free plans publish on the builder's address. Using your own domain costs extra on almost every builder.
Can I use my own domain on a free plan?
Rarely. Most builders, including Relume, require a paid plan to connect your own domain.
Do free AI website builders show ads?
Some do. Wix's free plan shows Wix ads. Relume's free plan shows a small Relume badge, which is removed with Launch hosting.
Is a free website good enough for a small business?
It's a great way to build and test your site. For customers to trust you, a custom domain is worth the small monthly cost.