Introducing Relume Studio

Today we’re launching Relume Studio, so you can generate on-brand images with the same look, the same people and the same places every time. Lock them in once, and every image after stays true, with no photographer, location or half day of shooting.

Realistically, AI image generation usually means one great picture and then a lot of drift. Ask for a second image and the face is slightly off. By the fifth it’s a different person, the office has moved and the look has slid into that generic AI aesthetic. With Relume Studio, your style, characters and scenes are locked from the start, so every image references the source rather than the last thing it made.

In the demo video below, Andy walks through how we used Studio to launch Studio, from pasting in relume.io to dropping the finished images into our launch page. If you’d rather skim, we’ve summarised what Studio is, why we built it and how it works below.

What is Relume Studio?

Relume Studio is where your brand’s imagery lives. It’s built on three building blocks: Styles lock the look, Characters lock the people and Scenes lock the place.

Each one can be built by hand, exactly how you want it, or BrandKits can build all three for you from a single URL. Select them in the composer and every image you generate respects all three at once.

Everything you make is saved to your library, ready to download or drop straight into a Relume site.

Why we built it

Most businesses can’t afford a photographer every time they need a new image, and stock photos never look like the actual business. AI image tools looked like the answer, but for a brand they fall over fast. You can’t run a campaign on images where the founder looks different in every shot.

We wanted Studio to solve the consistency problem first. If the face, the space and the look don’t hold, nothing else matters. So rather than building another prompt box, we built a way to lock things in.

It also needed to fit into how you already build. The images you make shouldn’t end up in a downloads folder. They should be ready to use on the site you’re working on.

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Styles lock the look

Start with references you love and drop them in. Studio creates new seeded references from them, so you get a locked look rather than a copy of someone else’s image.

A style locks more than colour. It locks how close the camera sits, whether people look at the lens or away, and whether the result feels polished or cheesy. There are four kinds: photography, illustration, graphics and mocks.

Styles can also be guided. Add a rule like “take the colours from whatever I attach” and the style adapts to each asset you give it. Mocks keep a scene locked and place your content into it. In the demo, our launch graphic lands on a billboard in a Sydney train station.

Characters lock the people

Upload a few photos and Studio builds a full reference sheet, with every angle and every expression. Every new image goes back to that sheet rather than the previous image, so the face never drifts.

That makes it a good fit for founders who are the face of their brand, or teams who want real staff in their marketing rather than stock photos.

Scenes lock the place

Same idea, but for places: an office, a gym, a garage or a shopfront. One photo gives you four angles of the space, and Studio locks where things actually sit, so the desk, the window and the shelf stay put. Add more photos and the lock gets tighter.

Put it all together and you get you, in your space, in your brand’s style. My face, my space, our brand. Every time.

Straight into your site

Everything you make in Studio is already in the library inside Publish. Open a page, open the library and drop your images in. There’s no exporting, uploading or renaming files.

Share your styles

Styles can be shared publicly, so you can use styles other people have built or share your own.

Get started

Relume Studio is available now in beta on all Pro plans. Head to relume.ai/studio, paste in your URL and see what Studio builds for you.